Channel Partner Rewards for C.A.
Due to the popularity of previous EMEA partner incentives including You Play, You Win and You Choose, Computer Associates decided to retain the You Choose name and refreshed the brand visuals for their new incentive programme for 2008 and launched You Choose 2 to an eager audience. With an updated incentive structure to support the objectives of the new campaign, the instantly recognisable brand was a hit with the channel partners and uptake in the programme was quicker than ever before.
The 6 month incentive was designed to reward partners for sales of CA boxed and licensed products by awarding reward points, whilst maintaining focus and drive throughout the programme with a monthly prize draw for participants who completed a CA product knowledge based quiz via the incentive website. The quiz was updated each month and provided CA with valuable information around product awareness.
The My Rewards platform was once again used as the main communication tool throughout the programme and offered a whole host of additional features to drive awareness around the campaign including latest news from CA, a winners zone to announce successes, and a download zone where participants could download posters, wallpapers and factsheets.
The website also provided a tailored range of EMEA wide prizes for users to redeem using their reward points which ranged from 25 - 5000 points and included high end luxury options like jewellery, gadgets, watches, sunglasses and Mont Blanc gifts.
To encourage user participation in the programme, a nomination form was also added to the website to allow partners to submit details of success stories based on how they had used CA products to provide a solution for customers. Submitted stories were then eligible for inclusion as case studies on the CA EMEA website.
Results
- The promotion awarded over 186,000 points which were generated by $18.6M worth of sales
- The promotion uptake was 30% greater than the previous campaign
- Sales were up by 37.5% during the You Choose promotion, compared to the previous year
Partner Feedback
"It has been a very generous promotion"
"It's a good promotion - it pushes us to sell more CA products"
"Interesting and motivating"
